Policy on Privacy (GDPR)

Since 2018, it is the General Data Protection Regulation – GDPR – that governs all types of data processing that either directly or indirectly relates to an individual.

The data that must be protected includes all information that can be linked to an individual person. This applies not only to structured data in a database or other registry, but also to unstructured data, for example e-mails, individual documents, etc. The data does not have to be stored in an IT system, as physical registries and archives are also included.

The regulation governs the processing of personal data. This means the collection, recording, organisation, structuring, storage, adaptation, retrieval, consultation, use or dissemination of personal data. That is, everything that you may want to do with the data.

At Swede-Wheel, we work 100% with B2B and mainly handle company data and personal data relating to e.g. employees, client contact persons and suppliers linked to these companies. The data is used for the purpose of fulfilling both written and unwritten agreements with clients or potential clients/contracting partners. Our aim is to handle as little personal data as possible. Generally, we store the following information about you and your company: corporate identity number and/or VAT number, company name, addresses linked to the company, freight and invoice details, as well as name, work e-mail and telephone number of relevant contact persons. 

We mainly use this information internally within the company. No one outside the company has access to this data. If you do not wish us to keep this information about you and your company, please let us know, and we will erase your data. 

The objective is that Swede-Wheel’s processing of personal data is carried out on legal grounds and in accordance with the principles of GDPR in order to reassure our customer, employees and suppliers that we are handling their personal data in a secure and transparent manner.

When we process personal data, we do so with your consent and/or on a need-to-know basis, for the purpose of running our operations, fulfilling our contractual and legal obligations, protecting our systems or to meet other legitimate interests, mainly related to sales and marketing activities.

The following services relate to Swede-Wheel and partners who carry out tasks on behalf of us, with whom we set up Personal Data Processing Agreements.  


The following registries are held within Swede-Wheel AB:

Our business system where orders are recorded together with contact, delivery and invoice information relating to our ordering companies.


For marketing purposes, including newsletter and similar services.

Agreements archive
Swede-Wheel holds a physical archive of current agreements. The archive includes contact, delivery and invoice information relating to our contracting partners.

Accounting information must be kept for 7 years following the end of the calendar year in which the financial year ended.

All employees at Swede-Wheel use Outlook, and the programme contains names, e-mails, etc. relating to people with whom our employees are in contact as part of their work. Outlook programmes are cleared regularly. Information in Outlook is not sorted.

User tracking

We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioral data with other data we can gather from e.g. chat interactions. Leadoo uses etag tracking in order to hook together the same users behavior over several sessions – in practice this works similarly to cookie based tracking. Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processo