Welcome Mats and Mirza! What did you do before you joined Swede-Wheel?

Mats: I worked as a traveling salesperson in the turning industry for 20 years, mostly in Europe.

Mirza: I previously worked in sales for 14 years, initially in retail and most recently in car sales. In recent years, I've worked exclusively in B2B, which is actually how I first encountered Swede-Wheel.

 

Why did you choose to apply to Swede-Wheel?

Mirza: I've been working in this area for a long time and have been in contact with many different companies. I've always had a very positive image of Swede-Wheel, both from when i worked with Swede-Wheel but also from what people say.

Mats: As a technology enthusiast, I was drawn to Swede-Wheel having its own production, manufacturing its own tools, and owning the entire process. I find it exciting to work close to the technology!

 

In what ways do you think your different experiences will complement each other?

Mirza: As I mentioned, I have a long experience in sales but never in the manufacturing industry. I am convinced that Mats and his technical background will be a great help. I am used to short sales processes where a deal starts and finishes within a week, which I don't think is typical for this industry, where projects are larger and require more time.

Mats: Mirza has experience in building relationships with many new and different people, which I believe will be very useful when we are out in Europe where many faces are new.

 

What do you think will be the biggest challenges for you?

Mats: My biggest challenge will be learning about products and materials, especially plastics, which I have never worked with before. But I'm looking forward to delving into something new!

Mirza: Of course, it will take time to learn about the products, but it will also be a challenge for me to get into the "swing of things," so to speak. I will be handling much more complex deals than before, but as Mats said, I too am looking forward to learning it!

Mats: I think we will get into it quickly. There's a lot of knowledge here.

Mirza: I agree. Many people here have been in the industry for many years, which makes it easier for us newcomers!

 

 

 

 

What is the most important quality to have as a Key Account Manager?

Mirza: I think being attentive is important, always being alert and understanding what the customer wants.

Mats: I agree. Being curious is also an advantage!

 

How do you think your work will look in 15 years?

Mats: Obviously, technology will have evolved. We probably won't be sending quotes in PDF, but maybe using some kind of Vision file with a hologram that shows the product on some sort of tablet!

Mirza: A lot will change, but I still think that customer relationships will be important, perhaps even more so than today!

Mats: Travel will decrease! After the pandemic, we've noticed that a lot can be resolved digitally. Teams is a fantastic tool, but it will probably never completely replace physical meetings.

 

 

 

Quick Questions

Who drives the best car among you?

Mirza: Mats! He's the oldest... Drives like an old man.

Mats: That's true.

 

Do you have any fun interests?

Mirza: I am very interested in watches!

Mats: I collect KISS-items, I have a small mini-museum at home!

 

Who will win the Premier League this year?

Mats: Arsenal...

Do you believe that or do you want that?

Mats: I want that...

Mirza: Liverpool will take it.

 

Best book recommendations?

Mats: I've just read Dave Grohl's biography, I highly recommend it!

Mirza: I don’t read much but watch a lot of documentaries. I recommend "The King and I".

 

Do you have any hidden talents?

Mirza: I have an exceptional skill with a football!

Mats: No, not really, but I am colorblind!