Christian makes it easier

Over the past 10 years, Christian played a central role as a sales manager in the organization of a well-known German castor manufacturer. We at Swede-Wheel are delighted with the opportunity to hire Christian. He brings extensive wheel knowledge and important experience in team-based business development. With 13 years of documented experience in sales, he knows what it takes to succeed at both the national and international levels.

 

Making a Difference 

Christian says that he thrives alongside colleagues who are driven, motivated, and want to make a difference. That, he says, cannot be found in companies that have become too large and arrogant. He has experienced this himself, and it doesn't appeal to him at all.

When he received an offer from an acquaintance, who also happens to be the CEO of Swede-Wheel GmbH, Hans-Joachim Schnur, the choice wasn't hard. He accepted with his heart, knowing that Swede-Wheel GmbH is only a ten-minute car ride from his residence. Spending more time with his family was appealing, as he previously commuted weekly and only saw his family on weekends. The opportunities to work in a family-owned business wanting to make a difference in the castor industry was another significant reason.

 

Goal for the German market 

When asked about his overall goals for Swede-Wheel GmbH, Christian responds, "My goal is to establish Swede-Wheel as a leading player in the wheel and castor industry in the DACH region. Challenges like the pandemic and global political tensions highlight the need for EU-based alternatives. Through our German office and warehouse, we offer high automation for large-scale efficiency but also flexibility for small to medium-sized tasks. We aim to expand our team with more salespeople and strengthen back office, possibly by adding an assembly department to ensure our success."

 

Made in Sweden 

Christian realizes that Swede-Wheel is a lesser-known name compared to the renowned German castor manufacturers. To spread brand awareness, he wants to lean on Swedish DNA and the familial Swede-Wheel spirit. He emphasizes that Sweden evokes a positive feeling among Germans, and he wants to capitalize on that: "Made in Sweden" is a valuable term, and therefore I think we should build recognition through the Swedish, and of course, show what we stand for and what we offer."

 

 

German Challenges

Besides anonymity, there are other concrete challenges to address. German installation dimensions differ from Swedish ones, so the range needs to be reviewed. "We can offer the same wheel portfolio but with dimensions that fit the DACH market."

Challenges over time: Christian stresses the importance of investing in automation to meet future challenges. He believes that rising labor costs and increasing regulations in the work environment require efficiency and automation to maintain competitiveness. The positive aspect is that increased automation will boost demand for wheels in the entire industry.

 

 

Five quick ones

 

What would you like to get better at?

I Would like to be better at paying attention to my health.

 

Do you have any hidden talents?

I’m maybe not super talented but I love gardening!

 

What is your favorite Football team?

Hamburger SV. My dad used to take me, now I take my sons.

 

What do you think is important in a colleague?

Honesty, trust, open minded and forgiving!

 

What would you like to be famous for?

I’m fine being a bit anonymous but if it would be something I would like to be famous for making a positive impact on the world!